French apparel brand Promod to go online in India
today Jun 5, 2018
French fast fashion brand Promod will enter the country’s online fashion market with the launch of its dedicated online store later this week.
The online store will offer its full range of items that the brand currently sells at its physical outlets in India. Customers in India will be able to pick up their orders at the store of their choice or opt for home delivery.
Promod is also looking to expand across cities and targeting tier II, III cities for growth as it looks to double its revenue in the coming year.
Nadine Caux, managing director at Promod, said, “We initiated our digital sales in India through Myntra and the response has been very encouraging in the first year. We are now looking at offering around 2,000+ styles in the coming year and looking at doubling our turnover. This shows a great opportunity for us to launch our own portal and we are confident that consumer satisfaction through this omni channel route will attract more loyalty towards the brand.
“In addition to the launch of Promod e-commerce, we will be launching new stores making the brand available across cities even tier II and III cities. The vision remains to dress every woman and to be a part of her wardrobe. Hence we believe strongly into the digital canal to network with her."
Promod, launched in France in 1975, entered India for the first time in 2006, in a joint venture with the Mumbai-based business Major Brands Group. The brand currently has 22 retail outlets across India’s metros.
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