Apr 26, 2022
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Freesoul enters India market with Myntra

Apr 26, 2022

Fashion e-commerce major Myntra has partnered with Italian brand Freesoul to launch the brand in the Indian market.

Freesoul enters India market with Myntra - Freesoul

With this association, Myntra will enable Freesoul to reach and engage with its diverse target audience in India and amplify its presence in the country.

Freesoul will have a dedicated brand store on the Myntra-Mall and be featured on Myntra Studio and M-Live, Myntra’s social commerce platforms.

Commenting on the launch, Sharon Pais, chief business officer at Myntra in a statement said, “The launch of Freesoul will enable fashion-conscious men across the country to access a rather niche line of finely crafted denims and more from Italy on our platform. Our first-of-its-kind association with Freesoul immensely strengthens Myntra’s denim portfolio, which houses one of the largest collections of international brands in the segment, bolstering our position as the go-to destination for choicest brands from across the world.”

James Carnes, chief marketing officer at Freesoul added, “We are excited to bring the Freesoul brand to India and share our uniquely modern and timeless style with one of the most dynamic young audiences globally. Our partnership with Myntra provides direct and seamless access to one of the most digital savvy markets, and the platform will enable us to effectively interact and engage with trend-first audiences, and continuously enhance our offerings to accommodate their evolving styles.”

Founded in 1994, Freesoul is a high-fashion brand with a category line-up that includes denim, athleisure, sportswear, and tailored garments.

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