Freeman enters Indian market with Myntra

By

Maverick Martins

Published
Nov 26, 2022

American skincare brand Freeman has entered the Indian market by associating with e-commerce major Myntra and will launch on the latter's platform ahead of their upcoming 17th edition of End of Reason Sale (EORS).

The brand will be launching 15 products on the Myntra platform across categories like face masks, peel-offs, and body scrubs.

House of Beauty owns the marketing and distribution rights for Freeman in the Indian market and expects the association with Myntra to fuel its growth in the Indian market.

Commenting on the launch of the brand, Rahul Sachdev, senior director beauty personal care category at Myntra in a statement said, “With face masks gaining traction in Indian consumers’ skincare routines, the brand’s entry into the Indian market via Myntra, could not have happened at a better time. Freeman’s quality products made from natural ingredients, while also being highly affordable, have been immensely popular globally. We are extremely delighted to launch a globally sought-after brand like Freeman on our platform.”

Sandeep Kapoor, vice president of international brands at House of Beauty added, “House of Beauty has always endeavoured to introduce global beauty brands and experiences to Indian customers and Freeman is an exciting new addition to our ever-expanding portfolio. The brand enjoys a cult following in America and we are confident to build strong traction among Indian beauty enthusiasts. We have exciting plans for the brand in India and are thrilled to have Myntra by our side at the onset of this journey.”

Freeman will have a dedicated online brand store on Myntra and will be promote across the latter’s social commerce platforms like M-Studio and M-Live.