Freakins launches denim line with Parul Gulati

By

Isabelle Crossley

Published
Dec 15, 2022

Denim brand Freakins has partnered with actress and entrepreneur Parul Gulati to launch a capsule collection titled ‘My Freakins’. The youthful denim line is designed to cater to all Indians, regardless of their gender, body type, or skin. 

The Parul x Freakins India collaborative line features a mix of occasion style corset tops and more casual, oversized pieces to cater to a wide range of tastes, Freakins announced in a press release. Gulati worked with Freakins to design a Gen Z oriented, playful collection. 
 
“My Freakins is as much yours, as it’s mine,” said Gulati in a press release. “This collection has a fit for the ones who like to flaunt it and the ones who find comfort in their oversized hoodies! My Freakins is for my girls who love to embrace everything that comes with the responsibility of being badass queens! Be it a jacket for comfort, or a corset to flaunt it, it’s your body and your fashion. Find yourself in My Freakins, where everyone has something to call their own.”

The collection has gone live on Freakins’ dedicated e-commerce store. Notable items in the collection include wide leg jeans in a dark wash denim with numerous chunky zips, purple flared jeans, and brown and white bustier and jeans sets among others. The collection’s campaign features models with a diverse range of sizes to highlight that this line is designed for all body types.