Fossil opens second Chennai store
On November 20, Fossil India opened its second Chennai store at Phoenix Marketcity with a shopping event featuring Shruti Haasan.
The Bollywood celebrity Shruti Haasan inaugurated the new Fossil store in Chennai’s Phoenix Marketcity on Tuesday with a shopping event that kicked off after lunch. The store marks the US-based brand’s second store in Chennai as it continues to expand its retail presence across the country with a total of 18 stores so far.
The store was opened by Fossil India, a subsidiary of the American-based watch and accessories brand. Speaking to BusinessLine ahead of the store opening, Fossil India’s managing director Johnson Verghese, said: “We are dominant in what we do and we don’t want to move from here,” confirming Fossil's Indian expansion plans.
The store is gearing up to display the Fossil “Holiday Collection” and will also soon feature the brand’s latest Generation 4 Smartwatches. Fossil has seen its smartwatches be a growth-driver in India. “Smartwatches is a growing market,” said Verghese. “We are fortunate to have entered the digital space earlier than the others. Now, there is nobody ‘close’ to us in this category.” Verghese also stated that he foresees the category continuing to grow with a customer base of mainly middle-class young Indians.
As well as expanding through showrooms, Fossil is also present in over 160 multi-brand department stores and in over 500 multi-brand retail outlets across India. The business has a portfolio of brands as well as Fossil and these include Michele, Misfit and Zodiac.
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