Fossil names Kriti Sanon as its brand ambassador for India
Fossil Group, the U.S. watches and lifestyle accessories specialist has named Bollywood actress Kriti Sanon as its new brand ambassador for the Indian market.
As part of her association with the brand, Sanon will promote the watch and accessory categories ranging from traditional watches, smartwatches, leather products, and jewellery for women. She will start her association with Fossil in a brand campaign alongside actor, Varun Dhawan.
Commenting on the association, Johnson Verghese, managing director at Fossil Group India, in a statement said: “We are thrilled to welcome Kriti Sanon as the newest member of the Fossil family. As one of the leading accessories brands in the country, Fossil has always endeavored to design watches, jewellery, and leather goods that preserve a unique modern-vintage spirit and exemplify creativity and optimism. Our commitment to authenticity extends to our products as well as our people.”
Kriti Sanon added: “I’m very excited to be working with a brand like Fossil, that brings distinctive, world-class designs to the table. Embracing the spirit of innovation and individuality, Fossil advocates authenticity that strongly resonates with my personal outlook towards style.”
The U.S.-based brand Fossil has a strong presence in India with over 20 exclusive-brand outlets across India. It also sells through multi-brand retail outlets and leading e-commerce platforms.
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