Fossil names Disha Patani as its new brand ambassador in India
With this association, Fossil is looking to reach out to Disha Patani’s fan base to strengthen its network among the millennials. The actress will soon be seen in an upcoming brand campaign alongside actor Varun Dhawan.
Commenting on the association, Johnson Verghese, managing director of Fossil Group India, in a statement said: “We are so proud Fossil has become one of the top fashion brands in the watch category in India, and one that reflects the aspirations of youthful India. Fossil is delighted to partner with Disha Patani, who truly represents millennial India. She has a dynamic sense of style, and she embodies Fossil’s intrinsic optimism and authenticity.”
Disha Patani added: “I’m thrilled to be associating with Fossil, a brand that brings together the best of design and innovation to create beautifully crafted watches. Celebrating individuality and uniqueness while advocating the effortless style, is everything that defines Fossil’s style as well as mine.”
The U.S.-based brand currently has over 20 exclusive-brand outlets in the country. It also has a strong online presence and is available on all leading e-commerce platforms.
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