Fossil launches pro-planet collection to celebrate ‘Earth Month’
Fossil has collaborated with Mexico-based company Desserto to launch its pro-planet assortment as part of its Earth Month celebrations.
The collection includes cactus leather tote bags and a limited-edition solar watch line. Fossil claims to be one of the first retailers to introduce vegan cactus leather.
The bag collection that includes four colours -- moss, wine, black, and brown -- has been priced at Rs 19,295 ($270) while the solar watch has been priced at Rs 11,995.
Commenting on the launch, Johnson Verghese, managing director at Fossil India, in a statement said: “We are delighted to provide our consumers in India with a retail experience that is fuelled with our passion to embark on a sustainable journey. With our pro-planet initiative, we look forward to creating products that will inspire and celebrate sustainability as well as continue to be at the forefront of fashion.”
Adrián López Velarde, Desserto co-founder added: “Since first introducing Desserto cactus leather to the world in 2019, we have continued to develop and educate others on our materials and sustainable processes. Today, we are proud to partner with brands, like Fossil, who share a vision of reducing their environmental impact using eco-friendly materials.”
The U.S.-based brand Fossil has a strong presence in India with over 20 exclusive-brand outlets across India. It also sells through multi-brand retail outlets and leading e-commerce platforms.
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