Fossil launches new collection to celebrate Pride Month

By

Maverick Martins

Published
Jun 24, 2020

Watchmaker giant Fossil has launched a limited edition ‘Pride Watch’ under its curator series collection as part of its Pride Month celebrations.
 

The Pride Watch will have all colors of the rainbow flag and will be available in two sizes (42mm and 36mm) with a three-hand date movement.
 
The limited-edition Pride Watch is priced at Rs 6,995 ($95) and will be available on Fossil’s website and at select Fossil retail stores. As economies begin to reopen in India, Fossil also has started a phased reopening of its stores across the country.

“Fossil will donate a portion of the global proceeds from this collection to ‘It Gets Better Project’, a non-profit organization with a mission to uplift, empower and connect LGBTQ+ youth around the globe,” the company said in a statement.
 
Every year in the month of June, numerous Pride marches are organized all over the world to demand freedom, equality, and love for all.
 
The U.S.-based brand currently has over 20 exclusive-brand outlets in the country and is also present in over 160 multi-brand department stores and in over 500 multi-brand retail outlets across India. The brand also has a strong online presence and is available on all leading e-commerce platforms.