Fossil Group’s Skagen launches ‘city of color’ collection in India

By

Maverick Martins

Published
Mar 26, 2019

Fossil Group’s Skagen has launched an exclusive ‘city of color’ Aaren Kulør collection of watches in the Indian market. The collection was unveiled on the occasion of Holi.
 

The new collection has been inspired by Copenhagen’s historic Nyhavn district and will be available in yellow, red, orange, blue and light blue colors. The watches have been priced at Rs 6,995 ($100) and will be available at Fossil stores across India.
 
“With the launch of the all-new Aaren Kulor range, Skagen has successfully struck the right balance between their long-established philosophies of “less is more” and Danish Hygge culture of ‘finding your own happiness’,” a Skagen spokesperson said in a statement.

Fossil Group currently has 18 exclusive brand outlets in the country and is also present in over 160 multi-brand department stores and in over 500 multi-brand retail outlets across India. The brand also has a strong online presence and is available of all leading e-commerce platforms.