Forevermark strengthens retail network, partners with Tholasi Jewels

By

Maverick Martins

Published
May 15, 2019

Forevermark, a wholly owned subsidiary of the diamond group De Beers has strengthened its retail presence in India by partnering with Mysuru based Tholasi Jewels.
 

Forevermark and Tholasi have collaborated to create an exclusive diamond jewellery collection which will be sold at the latter’s stores. The collection was launched with a fashion show at Tholasi Jewels store in Mysuru.
 
Speaking on the occasion, Tilak Tholasi, managing partner at Tholasi Jewels in a statement said, “It gives us immense pleasure to have associated with Forevermark – the diamond expert that offers the best quality of diamonds to its partners. Using their diamonds in our designs not only enhances the jewellery but also reinstates the trust that customers have on us.”

Sachin Jain, president at Forevermark India added, “Forevermark is proud to be associated with Tholasi Jewels, one of the most trusted brands in Mysuru. The beauty of the association is that we share similar brand value and ethos. We look forward to a long-standing relationship with them.”
 
Forevermark is looking to further strengthen its presence in the country by adding another 35 partners by the end of this calendar year especially in tier 2, 3 and other smaller cities across India.
 
It currently has around 240 partner stores and two exclusive brand outlets in the country.