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Published
Mar 18, 2021
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Forevermark strengthens partnership with Neelkanth Jewellers

Published
Mar 18, 2021

Forevermark, the diamond brand from the De Beers Group, has strengthened its partnership with Neelkanth Jewellers to boost its presence in the southern state of Karnataka.
 

Forevermark strengthens partnership with Neelkanth Jewellers - Forevermark- Facebook


Forevermark had joined hands with Neelkanth in 2013 to sell its diamond jewellery at the latter’s flagship store on Richmond Road and further strengthened it by launching its products at HSR layout in the city of Bengaluru. The store was launched by South Indian actor Srinidhi Shetty.
 
Commenting on the partnership, Gurmukh Singh, CEO of Neelkanth Jewellers, in a statement said: “We have been associated with Forevermark since 2013 and have received a great response at our flagship store on Richmond Road thus decided to strengthen our association by providing the brand to our customers at our store at HSR Layout.”

Sachin Jain, managing director at De Beers India, added: “Neelkanth Jewellers is one of the most established and respected jewellery brands in the industry. We feel extremely privileged to further strengthen our partnership with this launch. Their elegant designs and craftsmanship enhance the beauty of a Forevermark diamond, and we look forward to a lasting relationship with them.”
 
Forevermark sees huge potential for growth in the Indian market, despite the Covid-19 disruptions and plans to further expand with retailers across India.

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