Forevermark partners with Fortofino for Jammu launch

By

Maverick Martins

Published
Oct 12, 2018

Forevermark, the diamond brand from the De Beers Group, has partnered with designer jewellery brand Fortofino for its first store in the city of Jammu.

The two brands will collaborate to create diamond jewellery, which will be sold exclusively at the Fortofino store.
 
Commenting on the partnership Sachin Jain, President, Forevermark India said, “Forevermark is proud to launch its very first store in Jammu in association with Fortofino. With Fortofino’s exquisite designs and Forevermark’s expertly crafted diamonds, the patrons of Jammu are going to get the best there is in diamond jewellery.”

Sanjeev Talla, CMD, Fortofino, added, “We are delighted to partner with Forevermark as they have the most stringent process of selection, which offers only the best quality of diamonds to its partners. Using Forevermark diamonds in our designs not only enhances the jewellery but also increases our credibility with our shoppers.”
 
Forevermark has been focusing on smaller cities like Jammu for growth and expanding rapidly in tier 2, 3 and 4 cities of India.
 
Forevermark entered the Indian market in 2011 and currently has over 250 stores through partnerships with retailers across the country. The brand also has two exclusive boutiques in the country located in Benguluru and Kolkata.