Forevermark opens second store in Kolkata in partnership with Indian Gem & Jewellery Creation

By

Isabelle Crossley

Published
Jan 30, 2020

De Beers’ diamond brand Forevermark opened its second brick-and-mortar store in Kolkata on January 23, in partnership with Kolkata-based jewellery brand Indian Gem & Jewellery Creation.

 
Forevermark’s new store, located in Kolkata’s Salt Lake City Center 1, was inaugurated by celebrity Mouni Roy last Thursday, Indian Gem & Jewellery Creation announced on Facebook. The store launched with the entire range of Forevermark collections including its Millemoi, Black Label, Tribute, Half Carat, and Rac & Stac collections among others.
 
“It is truly an honour to associate with Forevermark and Indian Gem & Jewellery Creation to launch their exclusive boutique in Kolkata,” Roy said in a statement.

“Knowing that each Forevermark diamond is inscribed with a unique identification number, is natural, hand-selected and comes with a promise of being beautiful, rare and responsibly sourced makes me feel extra special to wear this beautiful piece of jewellery today.”

 
“Forevermark diamonds are the world’s most carefully selected natural diamonds, while Indian Gem & Jewellery Creation is known for offering innovative jewellery to its customers,” said Forevermark in a statement to announce the store launch.

“The solidarity of these two brands has brought about an ideal collaboration to offer hallmark diamond jewellery with the assurance of having the most beautiful, rare and responsibly sourced diamonds at the Forevermark Boutique.”
 
Indian Gem & Jewellery Creation director, Pratik Dugar, shared at the launch that the brands plan to continue to open stores together, both in Kolkata and surrounding Eastern region cities, such as Guwahati and Ranchi.