Forevermark opens first exclusive brand store in Bihar
De Beers Forevermark made its brick-and-mortar retail debut in the state of Bihar and opened a franchise store in Patna. Located in City Centre Mall, the store houses a wide range of diamond jewellery.
“It is a proud moment for us to launch our first Boutique in Patna, the capital city of Bihar,” said De Beers Forevermark’s vice president Amit Pratihari, the Gem and Jewellery Export Promotion Council reported on its website. “Our new store is a true reflection of De Beers Forevermark– the different layers of our heritage within a modern design, it is a celebration of our beautiful diamond jewellery designs. As we begin the festive season it is an auspicious time for us to launch.”
The new store launched with Forevermark’s Avaanti and Icon collections, a range of Circle of Trust diamond bangles, the Forevermark Tribute stackable ring collection, and numerous other designs. The store also features a diamond discovery wall which chronicles the journey of a De Beers Forevermark diamond and promotes the business’ environmental policies.
“We feel extremely honoured and proud to open the first boutique in the state offering exclusive De Beers Forevermark collections,” said De Beers Forevermark franchisee partners Aditya and Adarsh Saraf. “We do hope that our clients appreciate the wide range of the best quality of diamonds available and look forward to a great festive season.”
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