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Published
Dec 15, 2020
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Forevermark opens first 'boutique store' in Gurugram with Fortofino

Published
Dec 15, 2020

De Beers Group’s diamond jewellery brand Forevermark has opened its first ‘boutique store’ at Gurugram’s JMD Regent Arcade Mall, in partnership with authorised retail partner, Fortofino.

Forevermark's new Gurugram store has opened in time for the winter wedding and Christmas season - Forevermark- Facebook


Forevermark’s new store launched in Gurugram with the brand’s full selection of collections available at its international stores including ‘Cornerstone’, ‘Millemoi’, ‘Capricci’, and ‘Twogether’. The store also features a selection of jewellery designed for the Christmas gifting season. 
 
The interior of the store is minimal and modern to highlight the jewellery, which is made using the brand’s signature responsibly sourced diamonds. In response to the ongoing pandemic, the store also offers a variety of shopping options for customers who prefer to stay at home including video consultations and at-home visits. 

Forevermark, which has a retail presence in 66 Indian cities, has been associated with Fortofino for the past two years. In October, the businesses opened three new stores together in Ludhiana, Jammu, and Ambala. 
 
Forevermark plans to take its store total to 270 by the end of the year, the brand’s India managing director, Sachin Jain, recently told the Press Trust of India. As the country was one of Forevermark’s swiftest growing markets last year, the business is keen to continue to expand in the country.

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