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Published
Sep 13, 2022
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Forevermark launches in Gorakhpur with Aisshpra

Published
Sep 13, 2022

Diamond jewellery retailer De Beers Forevermark has partnered with fine jewellery retailer Aisshpra Gems & Jewels to launch its brand in-store for the first time in Gorakhpur, Uttar Pradesh. Bollywood celebrity Mouni Roy attended the opening ceremony adorned with Forevermark diamond jewellery, announced the Gem and Jewellery Export Promotion Council on its website. 

Diamond jewellery by De Beers Forevermark - De Beers Forevermark- Facebook


“Aisshpra are known for their transparency, trust and quality,” said De Beers Forevermark’s general manager Amit Pratihari, the GJEPC reported. “We are proud to have associated with them as we launch in the new market of Gorakhpur. We only collaborate with retailers who are not only passionate about diamonds, but also meet the brand’s strict criteria of business, social and environmental integrity.”
 
Aisshpra chairman Atul Saraf and director Anoop Saraf launched Forevermark’s latest designs in-store in the presence of De Beers Forevermark’s general manager Amit Pratihari. The store now retails a selection of Forevermark’s Jewellery lines including Avaanti, the Forevermark Icon Collection, Forevermark Setting, the Twogether Collection, and the Encordia Collection which includes an array of rings, earrings, pendants, and bracelets.

“With a heritage of over 134 years, it is our privilege to be associated with De Beers Forevermark,” said Aisshpra’s director Saumitra Saraf. “With this association we hope to enhance our offering to our clients ensuring exceptional jewellery in modern designs.”

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