Forever New partners with Ace Turtle to strengthen India presence

By

Maverick Martins

Published
May 11, 2021

Australian women’s fashion brand Forever New has partnered with Ace Turtle to strengthen its omnichannel presence in the country.
 

With this association, Forever New is looking to make inroads in the country’s fashion market and expects strong sales over the next few years.

Speaking on the partnership, Dhruv Bogra country manager Forever New in a statement said “At Forever New, our endeavor is to continuously improve the experience of our customers. To consistently deliver the omnichannel experiences that customers expect, we needed to create a strong foundation of technology building blocks.  In this endeavor, we are happy to partner with Ace Turtle as their highly scalable solution will play a critical role in powering our digital business.”

Nitin Chhabra, CEO at Ace Turtle added, “The lines between online and offline have blurred and this has got accelerated due to Covid hence stores now need to be omnichannel ready to support this. We are confident that our omnichannel platform Rubicon will enable Forever New to improve business efficiency and accelerate business growth across channels.”
 
Founded in Melbourne, Australia, Forever New currently has over 250 stores in 12 countries. Apart from its exclusive stores in India, the brand is also available in Shoppers Stop, Iconic, Kapsons, and other stores.