Forever New launches campaign with Diana Penty, expects double-digit growth in 2021
The campaign has been shot at the Royal Opera House, the only opera house in India. The collection features styles for every occasion and the brand expects strong sales during the ongoing festive, wedding season in India.
Forever New claims that its business has doubled as against last year and aims to close the year with a high double-digit growth on the back of strong festive season sales.
Commenting on the collection, Dhruv Bogra, country manager at Forever New, in a statement said: “Forever New’s latest collection is an embodiment of luxe and glamour. She is stepping out for events, resurgent nightlife, occasional get-togethers, festivities, and weddings. It is the time for her to be joyful, social, and embrace life, once again.”
“Forever New is plus 30 percent compared to 2019. The business revenue has doubled this year compared to last year, which was the worst hit by the pandemic. We are hopeful of closing the year at high double-digit growth over last year,” he added.
Founded in Melbourne, Australia, Forever New currently has over 250 stores in 12 countries. Apart from its exclusive stores in India, the brand is also available in Shoppers Stop, Iconic, Kapsons, and other stores.
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