Forever New India appoints Shivani Goel as vice-president marketing

By

Maverick Martins

Published
Apr 18, 2022

The Melbourne-based premium fashion brand, Forever New has appointed Shivani Goel as vice president marketing.
 

In her new role, Goel will lead the brand communications across all channels, brand strategy, retail marketing and public relations with a focus on excellence in CRM, e-commerce dominance, influencer management, digital marketing, and the brand ambassador program.
 
Commenting on the appointment, Dhruv Bogra, country head at Forever New in a statement said, “We are elated to have Shivani join our team at Forever New, and the experience and knowledge that she brings to the table is truly unparalleled. Influencers, as well as digital marketing, have become instrumental in the domain of marketing (more so, after the pandemic), and with Shivani’s prior expertise in these fields, it would undoubtedly be a bonus for the brand.”

Shivani added, “My love affair with fashion started 15 years ago and this relationship has only become stronger and my passion more fervent. I have been a brand advocate for Forever New for as long as I can remember, and I am so excited to finally join the family. Forever New is known for its effortlessly wearable and timeless collections that celebrate modern femininity giving you the confidence to feel beautiful in every moment. I have many exciting plans and look forward to setting new benchmarks as we go along together with the team.”

Goel is a seasoned marketing professional with more than 18 years of experience in the field of brand management, communication, and PR.