Forever New plans to expand retail footprint in India

By

Maverick Martins

Published
Nov 27, 2019

Australian women’s fashion brand Forever New plans to expand its retail footprint in India, as it looks to cash in on the country’s growth potential in the fashion segment.
 

The brand strengthened its retail presence in India with the opening of its 45th exclusive brand outlet at Sarath City Capital Mall in Hyderabad.
 
In October, Forever New had named actor Diana Penty as its brand ambassador to enhance its brand visibility in the Indian market.

“With the addition of the fifteenth exclusive brand store in the South market and the third in Hyderabad, the brand aims to strategically expand its footprint all across India,” Dhruv Bogra, country manager for Forever New,said in a statement.
 
“Having forty-five exclusive brand outlets in India besides the concession stores, the year on year growth trajectory of the brand looks very promising. The brand is also available in Shoppers Stop, Iconic, Kapsons, and aims to expand further into concession stores,” Bogra added.
 
Founded in Melbourne, Australia, Forever New currently has over 250 stores in 12 countries.