×
304
Fashion Jobs
BRIDGING TALENTS
Quality Control Manager ii Retail Fashion Brand ii Jaipur / Bangalore
Permanent · Bengaluru
ALLEGIS GROUP
Opening For Sales Manager - Chennai & Kolkata
Permanent · Chennai
IDFC FIRST BANK
Opening For Area Sales Manager - Corporate Salary Mumbai
Permanent · Mumbai
TAKSHAKA INTERIORS
Req. Production Manager/Executive -Wood Furniture
Permanent · Gurugram
TATA AUTOCOMP
Opening For Production Head at Chinchwad Plant
Permanent · Pune
SKYNET OUTSOURCING SERVICES
Production Manager Api Industries-Bharuch,Ankelshwar Location
Permanent · Bharuch
THE BANYAN HR CONSULTS
Regional Sales Manager For Women's Wear Garments CO For Delhi & Ncr
Permanent · National Capital Region
PEOPLE ALLIANCE WORKFORCE
Quality Manager / Quality Head - Garments Manufacturing Company
Permanent · National Capital Region
NIKE
Senior Technical Product Manager, ed&a – Tpmo
Permanent · Bengaluru
RANDSTAD
Area Sales Manager
Permanent · Gurugram
3F INDUSTRIES
Technologist/Production Manager For Our Amino Acid Plant
Permanent · Chennai
3F INDUSTRIES
Chemical Technologist/Production Manager For Our (Cbg) Plant
Permanent · Chennai
NEWGEN
Sales Manager (South India)
Permanent · Chennai
JOBSGURU CONSULTANT
Production Manager Outsourcing - Mumbai
Permanent · Mumbai
PEOPLE ALLIANCE WORKFORCE
Asst. Manager Quality/Quality Line Officer/qa & qc- Garments Industry
Permanent · National Capital Region
DR LAL PATHLABS
Area Sales Manager : Corporate Sales l dr Lal Pathlabs
Permanent · National Capital Region
TIME TECHNOPLAST
Regional Manager
Permanent · National Capital Region
ADIDAS
sr. Manager Sales Excellence
Permanent · GURUGRAM
RRD
Associate Production Manager
Permanent · Chennai
GOKALDAS EXPORTS
Asst Manager - Production Planning (Apparel / Garment Background)
Permanent · Bengaluru
QWAZENT TALENT SOLUTIONS
Ivd Production Manager For a Leading Diagnostic Center in Hyderabad
Permanent · Hyderabad
UKB ELECTRONICS
Hiring For Production Manager(Harness) For Pune Plant
Permanent · Pune
Published
Jan 16, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Forever 21 revamps website, offers heavy discounts to woo customers

Published
Jan 16, 2019

Fashion brand Forever 21, marketed in India by Aditya Birla Fashion and Retail Ltd (ABFRL), is banking on e-commerce for growth in the Indian market and recently revamped its website to make it more consumer friendly.
 

Forever 21 revamps website, offers heavy discounts to woo customers - Facebook Forever 21


With the recent amendments in e-commerce rules in India which impose restrictions on foreign direct investment and exclusive deals, the Los Angeles-based brand is looking to strengthen its own website to boost its online sales.
 
The brand has revamped its website by adding consumer-friendly features like accessibility and product discoverability to its platform. Forever 21 had entered the online market in India way back in June 2014 and currently caters to customers in over 300 towns and cities across India.

Forever 21 is also offering discounts up to 70 percent on products across categories to woo customers and get some traffic to its website.
 
Forever 21 has been performing poorly in the offline market which had forced ABFRL to downsize its retail stores after the brand incurred large losses.
 
ABFRL has already put breaks on Forever 21’s offline expansion by reducing the number of store openings to between six and eight a year which is why online growth is critical for the brand to survive in the Indian market.
 
In July 2016, Aditya Birla Fashion and Retail Limited had acquired the exclusive online and offline rights to Forever 21’s India network. The brand currently has 20 stores across India and also sells on all leading e-commerce platforms.

Copyright © 2023 FashionNetwork.com All rights reserved.