Forever 21, a fashion brand from Los Angeles, California, licensed by Aditya Birla Fashion and Retail Ltd in India has strengthened its presence in the northeast region of India with its first store in the state of Mizoram.

 

The new store located at Haulinthanga Building in the state’s capital city Aizawl is spread across an area of 3,110 sq ft.

The store will house latest collections from the brand that includes winter wear, fitted dresses, bodysuits, super crops, co-ords, jackets, accessories, and footwear among others.

Commenting on the launch, Mukesh Soni, business head India for Forever 21 in a statement said, “We are thrilled to announce the opening of our first flagship Forever 21 stores in Mizoram. We have four stores in Northeast India and have received positive response from customers.”

“Forever 21 brings the newest runway and catwalk trends from Los Angeles to young fashionistas at our signature ‘sweet pricing’. We take pride in offering the highest quality comfort clothing and look forward to making your experience enjoyable,” he added.

Founded in 1984, Forever 21 operates more than 550 stores in 27 countries around the world. The brand has over 20 stores in India and sells online on all leading e-commerce platforms.