Forever 21 opens in Chennai's Phoenix Palladium

By

Isabelle Crossley

Published
Dec 27, 2022

Adding to its brick-and-mortar retail presence in Tamil Nadu, American fast fashion retailer Forever 21 has opened its second store in Chennai to date in Phoenix Palladium Mall. The new store retails Forever 21’s full selection of men’s, women’s, and children’s wear. 

The new store houses a comprehensive clothing offering from Forever 21, India Retailing Bureau reported. Priced in the value to mid-segment of the market, Forever 21 specialises in American style western wear. 
 
The store is the brand’s second in Chennai after its address at Express Avenue Mall. Present in 27 countries across the world, Forever 21 is known for its swift collection rotations and youthful clothing style. 

Launched in Velachery in 2008, Phoenix Palladium Mall Chennai was developed by The Phoenix Mills Limited. The mall features a wide array of brands including Nykaa and Shoppers Stop and it is located next to large scale shopping mall Phoenix Marketcity. 
 
Retail giant Aditya Birla Fashion and Retail Limited acquired the exclusive rights to retail Forever 21 in the Indian market both online and in stores in July, 2016. Since then, the business has expanded throughout India with an omni-channel approach. Aditya Birla Fashion and Retail Limited runs a range of apparel brands in India including Allen Solly, Van Heusen, and Peter England among others.