Forest Essentials partners with Smytten to expand reach

By

Maverick Martins

Published
Sep 19, 2022

Luxury skincare brand Forest Essentials has partnered with direct-to-consumer product discovery trial platform Smytten to expand its reach in the Indian market.

With this association, Forest Essentials aims to reach out to over 1 lakh new users through Smytten's digital product sampling services.

The brand will offer trial packs of over ten products across categories like skincare, haircare, and bath essentials on the Smytten App to consumers across the country.

Commenting on the association, Swagat Sarangi, co-founder of Smytten in a statement said, “Experiencing the product before buying it can be a game changer for brands as well as consumers. Sampling is the process that enables consumers to try a brand's offerings without having to invest their money upfront. We are thrilled to welcome Forest Essentials to our platform.”

Saumya Chawla, deputy manager marketing & PR at Forest Essentials added, “We are delighted to partner with Smytten as we continue to drive dynamic growth for Forest Essentials. With this platform, we see a terrific opportunity for additional value creation through expansion into new and existing markets and introducing them to the world of luxurious ayurveda. The platform's commitment to a diversified offering, combined with Forest Essentials' brand portfolio, will help us achieve growth and success for our brands.”

Mira Kulkarni launched Forest Essentials as a luxury, natural skincare brand, motivated by the idea of ‘Made in India’. The brand has around 80 brick-and-mortar stores across India and recently entered the international market with its first UK store.