Footwear brand Yoho launches campaign ahead of new product line for large-sized shoes

By

Isabelle Crossley

Published
Feb 6, 2023

Yoho has launched a new campaign for people with feet sizes larger than 11. The footwear brand’s new campaign heralds the launch of its new footwear line, designed to cater specifically to these large sizes.

The brand has launched a new website dedicated to its ‘Hunt for Big Feet’ campaign to highlight the initiative, Yoho announced in a press release. The campaign and product line is designed to raise awareness about the difficulties faced by people with large feet, as footwear in larger sizes is generally hard to find and more expensive. 
 
“We founded Yoho with the goal of providing comfort for everyone,” said Yoho’s co-founder Prateek Singhal in a press release. “Our products are distinguished by their exceptional comfort and pocket-friendly prices. Our journey began with a remark from a stranger about the difficulty of finding comfortable shoes in larger sizes. While it may not be the most profitable business opportunity, it aligned with our overall vision and felt like the right thing to do for both Ahmad and myself. Despite the challenges of manufacturing and cost-effectively reaching customers, we are thrilled with the positive response to our ‘hunt for big feet’ campaign and hope to continue expanding our offerings in the future. Our new extended size collection is our way of addressing this issue and providing these individuals with the options they deserve.”

As part of its campaign, Yoho conducted a survey in the Delhi-NCR region to understand the challenges faced by people who wear large shoe sizes. Many people spoke of purchasing footwear from abroad, wearing footwear which is too small, and having shoes custom made. In response, Yoho has launched three new styles with extended sizing options and plans to continue to expand its offering. 
 
“Utilising the latest technologies, we are committed to making comfort-oriented fashion accessible to everyone,” said Yoho’s co-founder Ahmad Hushsham. “When we first introduced our footwear with Footpharma technology, we received numerous requests for larger sizes, which were difficult to find. In response, we launched an initiative to remove size as a barrier to self-expression and provide the most comfortable footwear to our customers. Inclusive sizing is just the beginning of our journey to offer diverse and comfortable footwear to the average Indian consumer.”