Footwear brand Yoho signs Amol Parashar as brand ambassador

By

Maverick Martins

Published
Mar 23, 2023

Direct-to-consumer footwear brand Yoho has appointed actor Amol Parashar as its brand ambassador.

The actor will be seen endorsing Yoho’s latest product range ‘Lofos’ along with other categories across social media platforms.

With this association, Yoho aims to make deeper inroads in the country’s footwear market and expects the popularity of the actor amongst the youth to boost sales.

Commenting in the association, Prateek Singhal, co-founder of Yoho in a statement said, “We are thrilled to have Amol Parashar join our team as an ambassador for our brand. Given Amol’s popularity and connection with the Indian audiences, we will be creating exciting opportunities with him to deeply engage with our consumers. We are confident that the association will further drive our approach towards fitness and lifestyle in India and make Yoho a mainstream brand.”

Amol Parashar added, “I’m looking forward to being a part of the next stage of Yoho Footwear’s growth, expansion, and success. I have tried their Lofos, and they don’t lie when they say you can twist and turn it to the T, which makes me super excited to be onboard.”

Founded in 2021 by Ahmad Hushsham and Prateek Singhal, Yoho sells footwear for both men and women across e-commerce platforms.