Footwear brand Yoho appoints Sanjeev Misra as executive director

By

Maverick Martins

Published
Nov 14, 2022

Direct-to-consumer (D2C) footwear brand Yoho has strengthened its leadership team with the appointment of Sanjeev Misra as the executive director of the company.

In his new role, Misra will be responsible for scaling up the business and expanding the consumer base of the brand to make deeper inroads in the country’s lucrative footwear market.

Commenting on the appointment, Sanjeev Misra in a statement said, “I feel both honoured and humbled on being appointed as the executive director of one of the fastest growing and innovative Indian footwear brands. At Yoho, I look forward to building on the versatile brand that believes in offering comfortable and stylish footwear that cost less than half of the ones offered by popular global giants.”

 Ahmad Hushsham, founder of Yoho added, “We are delighted to welcome Sanjeev, first as one of our angel investors and now as our executive director. Sanjeev has played an instrumental role in our strategic development in the initial stage of coming out of stealth mode.”

Misra has over 30 years of experience in the corporate world. Prior to joining Yoho, he was the senior vice president at Director at Paytm Wholesale Commerce Private Limited.

Founded in 2021 by Ahmad Hushsham and Prateek Singhal, Yoho sells footwear for both men and women across e-commerce platforms.