×
221
Fashion Jobs
CORPORATE MANPOWER
Requirement - Operations Manager
Permanent · Kolkata
DR LAL PATHLABS
Area Sales Manager - Vijayawada
Permanent · Vijayawada
SNAPSEAARCH
sr Production Manager For Hyderabad _api
Permanent · Hyderabad
ALLEGIS GROUP
Opening For Sales Manager - Chennai
Permanent · Chennai
GOODWEAR FASHIONS
Fresh Trainee Customer Service
Permanent · NEW DELHI
ADIDAS
Manager HR
Permanent · BENGALURU
SV MANAGEMENT CONSULTANTS
dy. Manager/ Shift in Charge - Production - Indore
Permanent · Indore
UNISON INTERNATIONAL CONSULTING
Garment Technician
Permanent · National Capital Region
WAYCOOL FOODS AND PRODUCTS
Area Sales Manager/ Sales Officer
Permanent · Chennai
VAMSHA RETAIL VENTURES
Foor Manager - Retail Garment Showroom
Permanent · Mayiladuthurai
VAMSHA RETAIL VENTURES
Branch Manager - Retail Garment Showroom
Permanent · Mayiladuthurai
HERITAGE FOODS
Required Area Sales Manager - Vijayawada @ Heritage Foods Ltd
Permanent · Vijayawada
RASHMI GROUP MUMBAI
Sales Managers/ Executives (Real Estate) Location: Vasai
Permanent · Mumbai
DTDC EXPRESS
Sales Manager
Permanent · National Capital Region
RJCUBE STAFFING SOLUTIONS
Senior Garment Technician For Buying House, Noida Sector 59
Permanent · Noida
HIRING PLUS HR SOLUTION
Icici / Sales Manager / Home Loan ,
Permanent · Vadodara
TALENT CORNER HR SERVICES
Production Manager
Permanent · Bhiwandi
ABS HR SOLUTIONS
Asst. Manager Forecasting, Merchandising &Scm For Beauty Brand(Gurgaon
Permanent · National Capital Region
MANPOWERGROUP SERVICES INDIA
Unit Sales Manager-Field
Permanent · Chennai
SUPER PLAS WASTE MANAGEMENT LIMITED
Production Manager
Permanent · National Capital Region
AFT RECRUITERS
Hiring For Ecommerce Manager For Apparel Company, Jaipur
Permanent · Jaipur
INDUSIND BANK
Area Sales Manager - Loan Against Property
Permanent · Chennai
Published
Dec 14, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Fogg and Engage emerge as top brands in India's men's deodorant market

Published
Dec 14, 2018

Fogg has emerged as the most popular men’s deodorant’s in India followed by Engage, Nivea, Wild Stone, and Axe, which slipped to fifth place from second place in 2016.

Fogg has emerged yet again as the leader in the Indian men's deodorant market - Fogg- Facebook


Fogg, a deodorant and fragrance brand by entrepreneur Darshan Patel’s Vini Cosmetics, retained its top spot in the Indian men’s deodorant market this year according to data from Nielsen as reported by ET Bureau. The data was taken from sales from January to September, 2018.

Fogg was followed by Engage by ITC. The business’ personal care products business divisional chief executive, Sameer Satpathy, reported that Engage, launched several year ago, is a leader in the women’s segment as well. Satpathy also reported that Engage’s constant innovation such as launching “pocket perfumes” has allowed for fast growth. Engage has a market share of 10.5 percent and reported sales of Rs 298 crore and 30.6% value growth over last year, according to Nielsen data.

Axe by Hindustan Unilever slipped from second position in 2016 to fifth this year. The product’s market share decreased from 8.9 percent in the 2016 data to eight percent between January and February 2018. However, in September 2018, Hindustan Unilever’s value growth compared to the same time last year was 9.1 percent and the brand reported sales of Rs 226 crore.

A Hindustan Unilever told ET Bureau that the business does not comment on market shares but stated: “With our new launch Axe Ticket, we are delivering strong market-beating growth since it offers consumers the deodorant benefit in a portable pack, breaking the affordability barrier.”

The deodorant market in India is worth Rs 3,000 crore ($450.9 million) and is growing along with the entire male grooming market.
 

Copyright © 2023 FashionNetwork.com All rights reserved.