×
163
Fashion Jobs
L'OREAL GROUP
Executive - Sales - Matrix - Cochin
Permanent · Kochi
SUBIR SINHA
General Manager Production Manager
Permanent · Kanpur
RIVAARA LABS
we Are Area Sales Manager Like You to Join Our Sales Team
Permanent · Nashik
CAPITAL PLACEMENT SERVICES
sr.Manager Production Grinding Machines For Vadodara Gujarat
Permanent · Vadodara
L'OREAL GROUP
Area Sales Manager - South Bengal
Permanent · Kolkata
FUTURES AND CAREERS
Job Requirement For "Assistant Production Manager"
Permanent · Renigunta
KEWAL KIRAN CLOTHING LTD
Area Sales Manager (Channel Sales) Rajasthan, Jaipur
Permanent · Jaipur
FEDBANK FINANCIAL SERVICES LTD
Area Sales Manager- Doorstep Gold Loan(Chennai)
Permanent · Chennai
HERO HOUSING FINANCE LIMITED
Area Sales Manager
Permanent · Thane
PROJOBS
Manager Accounts - Garment Manufacturing (Cma)
Permanent · Coimbatore
HECTOR AND STREAK CONSULTING PVT LTD
Production Manager- Diagnostic Portfolio
Permanent · Mumbai
ELITE DECOR PVT LTD
Production Manager & Production Supervisor
Permanent · Vadodara
L'OREAL GROUP
Sales Executive - Professional Division - Bhopal
Permanent · Bhopal
L'OREAL GROUP
Executive - Sales Cpd - Bhatinda (n)
Permanent · Bathinda
L'OREAL GROUP
Sales Executive - Cpd - Bhatinda
Permanent · Bathinda
L'OREAL GROUP
Area Sales Manager, Cpd - Chandigarh
Permanent · Chandigarh
HEALTHKART
Area Sales Manager- Healthkart - Lucknow, Agra, Gwalior
Permanent · Lucknow
HALONIX TECHNOLOGIES PVT LTD
Area Sales Manager - Lighting Retail Sales (Rajkot)
Permanent · Rajkot
ELECTRONICA FINANCE LTD
Area Sales Manager - Bangalore Machinery Loan
Permanent · Bengaluru
NANDANI CREATION LTD
Production Manager
Permanent · Jaipur
ELECTRONICA FINANCE LTD
Area Sales Manager - Kolhapur Machinery Loan
Permanent · Kolhapur
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Jharkhand All District)
Permanent · Ranchi
Published
Apr 30, 2020
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

FMCG private label sales increase during lockdown as shoppers look to cut costs

Published
Apr 30, 2020

Fast moving consumer goods businesses are seeing sales of their private label brands rise as consumers favour low-cost essential goods during lockdown.

Private label FMCG brands look set to gain from changes to consumer behaviour during lockdown - Alto Nivel

 
Large FMCG retailers including Grofers, BigBasket, Flipkart, and Amazon India have all seen private label brands’ sales rise during lockdown, ET Bureau reported. Among other product categories, personal care products by private label brands have increased as cost cutting becomes increasingly important for Indian consumers under lockdown.
 
This trend is expected to continue after the lockdown is lifted. “Certain categories like health, bakery, organic milk, ghee, chocolates, snacks will drive this growth,” BigBasket’s CEO Hari Menon told ET Bureau. BigBasket expects sales from its private label brands to increase from 35% to 45% over the next six months. 

Private label products tend to have higher profit margins for multi-brand retailers than products from other brands. As many FMCG retailers have seen profits drop resulting from the ban on selling non-essential goods which tend to have larger profit margins, a rise in private label sales could help to offset this. 
 
Some FMCG retailers have even launched new private label product categories during lockdown, especially in categories such as hand sanitisers and disinfectants. The coronavirus pandemic and lockdown could thus lead to increased consumer preference for private label FMCG products in the longer term. 

Copyright © 2021 FashionNetwork.com All rights reserved.