Flyrobe expects revenue boost with rentals of premium men's brands

By

Maverick Martins

Published
Sep 21, 2016

Online fashion rental portal Flyrobe has launched its range of menswear for special occasions.

Flyrobe's range of men's wear for rentals will feature both ethnic as well as western wear and will feature clothes from Armani, Hugo Boss, Boston Luxe and Mr Button. The range starts at Rs 1499 and the company plans to offer up to 300 styles by the end of this year. 

Shreya Mishra, co-founder and CEO of Flyrobe, expects the menswear collection to form 25% of its revenue share by the end of this year.

"We are offering high quality fabrics and custom fitted products to consumers through our pay per use model,” said Mishra.

Flyrobe is an on-demand apparel rental platform that provides premium designer wear and branded outfits and accessories on rent at 10-15% of the retail price for up to eight days.

The company recently raised Rs 35 crore in its second round of funding led by IDG Ventures, with the participation of Tokyo-based GREE Ventures and existing investor Sequoia India.

The company expanded operations to Bangalore and Hyderabad this month.