Flipkart Wholesale partners with Rupifi to boost credit facilities to MSMEs

By

Maverick Martins

Published
Oct 20, 2021

Flipkart Group’s online business-to-business marketplace Flipkart Wholesale has partnered with Rupifi to offer credit facilities for micro, small, and medium enterprises (MSMEs).
 

The partnership will offer ‘buy now, pay later’ (BNPL) credit facilities to all the MSMEs doing business on the Flipkart Wholesale platform.
 
Flipkart claims that the partnership will benefit around 1.5 lakh kiranas and MSMEs to get instant and digital credit, with flexible repayment terms, and transparent pricing.

Commenting on the partnership, Adarsh Menon, head of Flipkart Wholesale, in a statement said: “Flipkart wholesale is focused on ensuring that the benefits of digitisation trickle to the entire B2B retail ecosystem. Reiterating our deep-rooted commitment to bringing prosperity to kiranas and MSMEs, we are elated to strengthen our credit offerings in partnership with Rupifi.”
 
Ankit Singh, co-founder of Rupifi, added: “Flipkart Wholesale is changing the way businesses transact, similar to the way they changed the way Indian consumers transact and shop online over the past more than a decade. We are excited to partner with them and provide the MSMEs with a completely digital, flexible and instant credit experience, localised to their requirements.”
 
Rupifi was founded in 2020 and works with more than a dozen top B2B marketplaces serving MSMEs in over 200 cities across the country.