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Published
Jun 15, 2021
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Flipkart Wholesale launches new initiatives for kiranas following increase in digital adoption

Published
Jun 15, 2021

Flipkart Group’s digital business-to-business marketplace Flipkart Wholesale launched new initiatives for kirana stores on June 14 as increasing numbers go digital with the business.  

Flipkart is continuing to onboard kirana stores, digitising the market in more rural areas - Flipkart- Facebook

 
Flipkart Wholesale’s Best Price cash-and-carry business has seen a three-fold increase in e-commerce adoption among kirana stores in tier 2 and tier 3 cities from January 2021 to June 2021, the business announced. Now, one in every three wholesale customers is transacting online through the Best Price app and website as opposed to offline, showing increased digital adoption.

“Flipkart Wholesale is built on the core value proposition of bringing prosperity to Indian kiranas by making their business easier using technology,” said Flipkart Wholesale’s senior vice president Adarsh Menon, Indo-Asian News Service reported. “All our efforts are aimed at helping small businesses which have emerged as self-starters in adopting e-commerce to make purchases. We believe our cutting-edge digital solutions will solve local pain points of kiranas, herald a new era in the B2B ecosystem and make the country's supply chain more resilient and self-reliant.”

Flipkart Wholesale has also responded to small retailers’ working capital needs by launching instant short-term collateral-free credit solutions to its members through partnerships with banks and financial institutions.

This new initiative enables kiranas to avail 14 days of interest-free credit through a digital process with available loans ranging from Rs 10,000 ($136.48) to Rs 25 lakh. The business is also offering cash on delivery to all of its Best Price members.

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