Flipkart turns to MSMEs for growth in tier 3 cities

By

Maverick Martins

Published
Jul 5, 2019

Walmart-owned e-commerce firm Flipkart is looking to strengthen its base in the tier 3 cities of India by getting onboard medium and micro, small and medium enterprises (MSMEs) on its platform.
 

The company feels that the move will help it improve its offerings to customers in these cities and also cut down its logistics and delivery cost. The move is also expected to create secondary jobs in these regions.
 
Flipkart has set a target to bring about 50,000 medium and micro, small and medium enterprises (MSMEs) within itself in one year, according to a report by Business Standard.

“Our knowledge and understanding of the Indian ecosystem allow us to construct frameworks such as ‘Growth Capital’ through which sellers can scale their businesses, prosper, create more employment opportunities, and continue to transform the country’s economy,” Kalyan Krishnamurthy, Group Chief Executive Officer – Flipkart, said to the paper.
 
Rajneesh Kumar, chief corporate affairs officer at Flipkart Group added, “Our aim is to ensure that India’s internet economy becomes a hub for innovation and as a home-grown company. We want to solve unique Indian problems through technology. We are committed to making it happen through our initiatives focused on MSMEs, agriculture, Make in India, skilling, and building partnership with kiranas.”
 
Flipkart claims to have one lakh MSMEs within its platform. The company has been expanding its operations at a fast pace as it competes with rival Amazon Inc in India’s online sales market.