Flipkart to invest heavily in customer acquisition, plans to add 200 million customers

By

Maverick Martins

Published
Dec 20, 2018

Walmart-backed Flipkart is looking to make heavy investments across all verticals to enhance customer experience as it looks to acquire 200 million new customers in the coming year.
 

The e-commerce major plans to expand its product categories in order to attract new customers to its platform. Flipkart is banking on its range of private labels to bring new customers on board.
 
"We are investing heavily across the customers' journey -- right from getting them to the platform, to their browsing and shopping experience to the delivery and post-purchase experience of installation. E-commerce is still at a growing stage and experience plays a crucial role in driving repeat purchases," Flipkart CEO Kalyan Krishnamurthy told PTI.

“Flipkart will continue to invest in innovation for consumers and sellers in the coming year. By providing quality, affordable goods on the platform, Flipkart is well-poised to bring the next 200 million customers into the e-commerce fold,” he added.
 
"E-commerce continues to happen heavily in the more traditional categories like consumer electronics, fashion, appliances, home goods... we need to ensure that a lot more categories get into the fold of (online) shopping. That's the reason we are solving for a lot more categories," Krishnamurthy said.
 
Flipkart had received a fresh capital infusion of Rs 2,191 crore ($304.2 million) into its marketplace business earlier this month and expect to use the same to expand its customer base, product categories next year.