Jan 20, 2022
Flipkart to host its first-ever Samarth sale event
Jan 20, 2022
E-commerce major Flipkart will host its first-ever ‘Samarth’ sale event on January 26, marking the occasion of India’s Republic Day.
The sale event will focus on rural India and showcase a wide range of handicrafts and handlooms from across the country.
The event will see participation from artisans, weavers, people with disabilities, rural and urban women working in self-help groups associated with the Flipkart Samarth program.
Commenting on the sale event, Rajneesh Kumar, chief corporate affairs officer at the Flipkart Group in a statement said, “The Flipkart Samarth program has grown 5X over the past year and continues to see accelerated growth each quarter. Being a homegrown company, we are committed to continuing working towards creating more opportunities for increasing business growth for India’s local communities.”
“With this dedicated sale event, we are looking forward to providing our Flipkart Samarth partners with a platform where they can showcase their diverse products and at the same time, bring our customers closer to India’s rich historic culture,” he added.
Flipkart Samarth was launched in 2019 to help weavers, crafts persons, and artisans from across the country sell their products on its platform.
Flipkart claims that it has impacted over a million livelihoods through this initiative with majority of its partners coming from tier 2 cities and beyond.
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