Flipkart strengthens kirana network ahead of festive season

By

Maverick Martins

Published
Aug 31, 2022

E-commerce giant Flipkart has strengthened its kirana network ahead of the upcoming festive season and ‘Big Billion Days’ event with the addition of 1 lakh kiranas to take the total partner count to over 2 lakhs across the country.

Flipkart’s kirana delivery programme currently delivers over 30 percent of its 100 million deliveries a month. The scaling of the kirana network will help Flipkart fulfil customer orders and reduce delivery time.

Commenting on the initiative, Hemant Badri, senior vice-president supply chain at the Flipkart Group in a statement said, “As a homegrown e-commerce marketplace, Flipkart is committed to creating a shared value for all ecosystem partners and has rolled out various initiatives over the years to further assimilate them into our value chain. In this endeavour, our Kirana Delivery Programme has been one of the most impactful initiatives with over 2 lakh kirana partners joining hands with Flipkart.”

“This programme will enable us to seamlessly fulfill customers’ evolving requirements during the upcoming annual festive extravaganza—the Big Billion Days—with further expansion of the programme across the nook and corner of the country. We are also committed to bringing prosperity for our kirana partners and their commitment towards the programme has further enabled us to expand our delivery offerings to multiple products including high value items such as mobile phones, electronics, and others,” he added.

Launched in 2019, Flipkart’s kirana delivery programme onboards local general trade stores, or kiranas, as delivery partners and gives them an additional source of income.