Flipkart strengthens fashion category, partners with Max Fashion
Walmart-owned Flipkart has strengthened its fashion category, by partnering with Max Fashion, ahead of the festive season.
The partnership with the Landmark Group-owned Max Fashion will help Flipkart expand its offerings in the affordable apparel and accessories segment. With this partnership, Flipkart is looking to gain wider market access in newer geographies and pin codes.
Commenting on the partnership, Shital Mehta CEO of Max Fashion India, in a statement said: “We have been working on expanding our omni-channel presence and the importance of that was clear with the pandemic situation. This partnership with Flipkart enables us to further expand our presence and reach the next 200 million customers who live in tier-II and III cities and provide them access to our amazing fashion at unbelievable prices.”
Nishit Garg, vice president at Flipkart Fashion, added: “We believe that the latest trends should be made accessible to all consumers across the country and our partnership with Max Fashion is in line with this vision. We will continue to bridge the gap between customers in metros and tier II and beyond regions, where customers are seeking the best of current fashion trends, but have limited access from a selection, range and affordability perspective.”
Max Fashion is one of the leading fashion retailers in India and has about 340 stores across 130 cities in the country.
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