Flipkart simplifies seller policy, adds new tools

By

Isabelle Crossley

Published
Jul 13, 2022

E-commerce giant Flipkart has launched its new seller policy named ‘Edge’ which is designed to boost revenue and includes a simplified rate card, new seller tools, and reduced seller costs. 

Flipkart will now charge one shipping fee for delivery across India, regardless of the distance the item needs to travel within the country, ET Bureau reported. The Walmart-owned business has also set fixed rates for its collection fee in order to simplify its rate card. 
 
“The new rate card takes out variation of cost structure which was not seller controlled,” said Flipkart in a presentation, ET Tech reported. “Platform level intelligence is built to optimise overall cost by improving shipping distance, digital transactions and other signals.” 

Along with new packaging options for sellers, the business has also set a fixed rate for returns and updated F-Plus criteria for faster deliveries. F-Plus, formerly called F-Assured, is a delivery option eligible sellers can signup to in order to reduce delivery times and increase reliability. 
 
Flipkart is woking on bringing thousands of small businesses online from across India. In order to increase ease of doing business and increase seller confidence, the business will now offer subsidised online training programs to teach sellers how to get the best out of e-commerce.