Published
Feb 19, 2021
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Flipkart signs MoU with Tamil Nadu government to support local sellers

Published
Feb 19, 2021

Flipkart has signed a Memorandum of Understanding (MoU) with Tamil Nadu’s ministry of small-scale and medium enterprises to take local artisans, weavers, craftsmen of the state online.
 

Flipkart signs MoU with Tamil Nadu government to support local sellers - Flipkart- Facebook


The partnership under the Flipkart Samarth program will help Tamil Nadu’s small-scale industries to showcase and sell their products on the e-commerce platform. Flipkart will provide market access training and support to the sellers.
 
Commenting on the partnership, Anu George, director of industries and commerce, in a statement said: “There are 294 Industrial Cooperative Societies functioning under the department. Many of them are involved in production of handicraft items including GI registered products. This MoU will provide these societies with a new vigour and link them to a national market for their products.”

Rajneesh Kumar, chief corporate affairs officer at Flipkart Group, added: “Flipkart Samarth is a nationwide initiative, which aims to help skilled local artisan communities set up their business on the Flipkart Marketplace in an efficient, transparent and cost-effective manner. Collaboration with the MTIPB, Government of Tamil Nadu is yet another step towards this effort.”
 
Flipkart had launched its Samarth (capable) initiative in 2019 to help weavers, crafts persons, and artisans from across the country sell their products on its platform.

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