Flipkart’s 'The Big Billion Days' sale to debut at its Wholesale app, stores
Walmart-backed Flipkart Group will take its annual flagship event ‘The Big Billion Days’ across Best Price cash-and-carry stores and on the Flipkart Wholesale app. The company will be hosting the six-day sale event from October 16-21.
The move will give Flipkart a wider reach and is expected to boost sales, as it has 28 Best Price cash-and-carry stores across nine states in the country, while its Wholesale app currently serves 16 cities.
Flipkart is betting big on fashion to drive growth during the sale event, with the Wholesale app alone adding 30,000 new styles across clothing and footwear from major fashion hubs of India.
Commenting on the initiative, Adarsh Menon, senior vice president of Flipkart Wholesale in a statement said: “We are very excited to bring the benefits of ‘The Big Billion Days’ to our B2B businesses -- Flipkart Wholesale and Best Price stores -- for the very first time. This unique offer is a result of synergies realized by Flipkart and Walmart India coming together and bringing a great opportunity for retailers to boost sales and profitability.
“We believe this initiative will help yield significant savings for our B2B customers, bring festive cheer and contribute to the economy at large,” he added.
Flipkart is betting big on its sale event to drive sales ahead of the festive season and has on-boarded thousands of new sellers over the last few months on its platform.
Copyright © 2020 FashionNetwork.com All rights reserved.