Flipkart’s Shopsy sees strong festive season sales
Flipkart's social commerce platform Shopsy witnessed strong growth during the Big Billion Days sale event registering a growth of 16 percent in the first four days of the event as compared to the previous sale event.
The platform has over 2.5 lakh sellers, 51 lakh users, and a catalogue of over 150 million products claims to have registered 40 percent growth since its launch in July this year.
Commenting on the growth, Prakash Sikaria, senior vice president growth and monetisation at Flipkart, in a statement said: “This growth has surpassed our expectations and we have become the largest social commerce platform in the country. We do the matchmaking between the worlds where supply is waiting to be unlocked digitally and customers that are ready to engage.”
“The top user categories for Shopsy have been fashion, home, and mobiles. Among the users on this platform, around 20-30 percent are new to online transactions. We continue to stay focused on solving pain points for entrepreneurs and sellers along with delivering technology that makes their business journey convenient,” he added.
Shopsy offers its users access to catalogues of a wide selection of 15 crore products offered by Flipkart sellers across fashion, beauty, among others to potential customers via popular social media and messaging apps.
Flipkart’s Shopsy model is like Shopify, which helps businesses set up online stores. In Shopsy, Flipkart acts as a channel between the seller and the reseller.
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