Flipkart’s seller base sees 35 percent rise this year

By

Maverick Martins

Published
Dec 21, 2020

Walmart-owned Flipkart has witnessed a 35 percent increase in its sellers base this year, in comparison to the same period last year, on the back of the Covid-19 disruptions with majority of them joining from tier 2, 3 cities, and beyond.
 

The sellers that joined the platform this year came from regions such as Tirupur, Howrah, Zirakpur, Hisar, Saharanpur, Panipat and Rajkot catering to categories such as women's ethnic wear, apparel, footwear, accessories, grooming, and more.
 
The e-commerce major also saw its customer base increase close to 50 percent with tier 3 regions and beyond registering the highest growth of 65 percent during the 'Unlock' (July – September) phase.

Commenting on the increase in its seller base, Rajneesh Kumar, chief corporate affairs officer of Flipkart Group, in a statement said: “The emergence of 'the new essentials' has seen the creation of greater opportunities and partnerships on our marketplace. This past year, we have strived to expand our offerings across categories to ensure our consumers are well equipped with everything that they need.”
 
“Flipkart has consistently worked towards creating an ecosystem that serves consumers' growing needs and also helping Indian sellers and MSMEs access the pan-India market more effectively and efficiently,” he added.
 
Despite the Covid-19 pandemic, Flipkart has been witnessing strong sales on its platform and expected to consolidate further during the current fiscal year.
 
Earlier in July, the Flipkart Group -- which owns fashion platform Myntra, digital payments company, PhonePe, and logistics arm, Ekart -- raised $1.2 billion in investment led by parent Walmart, which valued the group at around $25 billion.