Flipkart’s EoSS event to see participation by over 2 lakh sellers
E-commerce major Flipkart will host its End of Season Sale (EoSS) event from December 7 to 12 with participation by over 2 lakh sellers from across the country.
The six-day event will also see more than 10,000 brands offering a wide range of wedding and party wear, winter fashion, lifestyle, and beauty products.
Commenting on the event, Abhishek Maloo, senior director at Flipkart Fashion in a statement said, “The fashion requirements of Indian customers are quite nuanced, impacted by factors such as demography, wallet size, regional weather conditions, etc. End of Season Sale events are times when each customer can find a plethora of options across footwear, accessories and apparel befitting their unique requirements. This also helps new shoppers, even from remote regions in the country to access the latest trends.”
“As the Indian fashion consumer is rapidly adapting to international fashion statements, a visible shift is observed from need-based purchases to aspiration purchases across metros and tier 2 plus cities. We are confident that this event will propel our endeavour to onboard the next 200 million customers from tier 2 plus regions in the country,” he added.
The event will be promoted by actor Alia Bhatt along with hundreds of social media influencers from across the country.
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