Flipkart's Shopsy reports 600% year-on-year growth with fashion leading the way

By

Isabelle Crossley

Published
Nov 15, 2022

E-commerce giant Flipkart’s hyper-value e-commerce segment Shopsy has reported 600% year-on-year growth this September as its fashion category emerges as one of its main growth drivers.  

Shopsy’s total business, in terms of units and transactions, doubled in September compared to July, ET Bureau reported. The value e-commerce business has seen particular traction in its fashion segment, which now makes up around half of its total demand, driven by women shoppers. 
 
“For us, the war cry is to get the next 100 million shoppers online,” Flipkart’s senior vice president and head of new businesses Adarsh Menon told ET Retail. “With our zero commission model, we enable more sellers to come on board and thus bring hyper-value offerings for our customers.” 

Shopsy was launched by Flipkart last year and is positioned in the hyper-value segment of the market. The business retails a wide range of products, including fashion and lifestyle goods. In order to enable it to have its sellers lower costs as much as possible, Shopsy functions with the lowest possible operating costs. 
 
The business currently offers around 150 million different products spanning over 800 product categories. In July 2022, Shopsy crossed the 100 million user mark, around six months earlier than previously targeted.