Flipkart’s ‘Samarth’ sellers get festive season boost with increase in sales

By

Maverick Martins

Published
Nov 23, 2020

Walmart-owned Flipkart said that artisans who are part of its ‘Samarth’ programme witnessed a spike in sales almost three-times during the festive season as compared to their usual non-festive sale days.
 

Top-selling categories for sellers of the Flipkart Samarth programme during the festive season sale were ethnic wear and home decor, along with natural/organic beauty and grooming products.
 
Flipkart had launched its Samarth (capable) initiative last year to help weavers, crafts persons, and artisans from across the country sell their products on its platform.

Within a year of its launch, Flipkart claims that it has impacted over 7 lakh livelihoods through this initiative with majority of its partners coming from tier 2 cities and beyond.
 
“Over the last year, Flipkart Samarth saw a 12x growth in the number of partners who joined the programme. These artisans, who became part of Flipkart's annual festive season sale this year, saw a 2.5x increase in comparison to their usual non-festive sale days," Flipkart said in a statement.
 
“The Governments at the Centre and States have played a critical and enabling role in helping these under-served seller communities become part of the Flipkart Samarth initiative on the marketplace,” the statement added.
 
Flipkart had hosted its annual 'Big Billion Day' sale from October 16-21 and plans to have more sale events to further boost sales in the coming months.