Flipkart’s ‘2Gud’ platform turns to social commerce to widen reach

By

Maverick Martins

Published
Jul 8, 2020

​Flipkart’s ‘2Gud’ platform, which sells refurbished goods, has launched social commerce on its independent value platform, as it looks to widen its customer base and boost sales with the help of social influencers. 
 

With the social commerce feature, 2Gud will allow its customers to purchase products showcased by its influencer network across categories.
 
It will also allow consumers to shop the products, which are part of the video, without moving away from the video interface, leading to a seamless, natural, and content-to-commerce experience.

Commenting on the launch, Chanakya Gupta, head of 2Gud at Flipkart, in a statement said: “We want the next 200 million customers to be able to experience social commerce comfortably and build their trust on 2Gud as they come on to the platform for an engaging shopping experience.
 
“Influencers are changing the landscape of online retail and bringing greater opportunities for social commerce platforms in India. With this focus, we have specially curated a set of influencers who are best positioned to understand our target audience and help them through their buying decisions on the platform,” Gupta added.
 
Flipkart launched 2Gud in August 2018, and currently caters to more than 600 verticals across new value-driven offerings and existing refurbished product segments. It claims to have over a million customers across India.