Flipkart’s 2Gud platform plans to offer new products to tap tier 2, 3 cities

By

Maverick Martins

Published
Aug 14, 2019

Walmart-backed Flipkart’s ‘2Gud’ platform, which currently sells refurbished products, is looking to offer new products in the value segment across categories like fashion and accessories, among others, to tap India's tier 2 and 3 cities.
 

The company will focus on affordable fashion to drive sales on its platform and plans to onboard around 100 sellers to cater to the fashion needs of the consumers in tier 2 and 3 markets. 2Gud currently generates 65 percent of its sales from these cities.
 
“We are changing our positioning from refurbished-only platform to a completely value-conscious platform. We realised that there is a large gap in the fashion and home products market and it is a fragmented market. So by the end of this month, we will start catering to affordable fashion, accessories, and beauty among others,” 2GUD head Chanakya Gupta told PTI.

 “The merchandising strategy will be towards the unbranded, lower price point selection. This will be a pure-play marketplace, where the sellers will source the products. We will start with 100-plus sellers and scale it up going forward,” he added.
 
Flipkart launched 2Gud in August last year and claims to have over a million customers from over 3,000 towns.