Flipkart reports sales of over 200 million fashion goods in spring/ summer 2022
Flipkart has recorded over 200 million orders in its fashion category for the first time ever in the January to May period this year and delivered apparel and lifestyle products to almost 19,200 pin codes.
E-commerce giant Flipkart’s spring/ summer season has seen high numbers of both customers and sellers active on its platform. Almost 175,000 fashion sellers participated in Flipkart’s spring/ summer season with large numbers of retailers based in non-metro locations, an anonymous source told Business Standard.
“This year’s spring-summer season saw a resurgence in consumption on the back of renewed economic recovery post-pandemic and we are pleased that lakhs of sellers saw a phenomenal response during this season,” said Flipkart Fashion’s vice president Sandeep Karwa, Business Standard reported. “It is also a testament to our efforts to bring unparalleled value in fashion shopping to our customers. With a range of technology-led innovations that are making shopping experiences personalised and seamless for our customers, we are bringing India and Bharat closer ushering in considerable growth opportunities for lakhs of sellers and brand partners.”
Cities which witnessed particular growth during the spring/ summer season included New Delhi, Bengaluru, Chennai, Gorakhpur, Guwahati, Hyderabad, Kolkata, and Kochi. Product categories which performed especially well include women’s sarees and kurta sets and men’s t-shirts, watches, and sunglasses among others with both domestic and international brands proving popular.
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