Flipkart reports high fashion sales during BBD sale

By

Isabelle Crossley

Published
Oct 3, 2022

Flipkart saw strong sales in its fashion category during its Big Billion Days festive sale event. The e-commerce giant saw high rates of customer acquisition in Tier 2 and 3 cities and sold three sarees a second. 

Flipkart’s BBD sale saw Tier 2 and 3 shoppers contribute 60% of the total sale traffic, ET Bureau reported. These non-metro shoppers favoured fashion and lifestyle products and categories including running shoes, men’s jeans, footwear, and suitcases saw a 45% increase in customers compared to the BBD sale in 2021. 
 
“The segment saw three sarees and two kurtis being sold every second,” said Flipkart in a statement, the Press Trust of India reported. “As many as 250 shoes, 200 kid’s clothing and fashion wear, and seven t-shirts and four bottom-wear (jeans and trousers) were sold every minute.” 

According to Flipkart, over 50% of its transacting sellers saw a 1.5 times increase in business during the sale event. Moreover, Flipkart sellers who crossed the Rs 1 crore revenue mark during the sale event more than doubled compared to its BBD sale last year. 
 
A number of Flipkart’s direct-to-customer brands witnessed between 200% and 300% customer growth during the sale. Product categories which drove growth included grooming, lifestyle, food and nutrition, and travel, according to the business.